AK X Idiom

This honeyee.com feature about FYI who design the Burton AK line and Hiroshi Fujiwara who along with Jeff Staple is responsible for the Burton Idiom line has been doing the net rounds. It is worth checking out to see how technical features and style don't need to clash, also there is photos by photographer Neil Hartman.

Check the full story here at www.honeyee.com

Photo by Neil Hartman

2010 Burton Idiom Sneak Peak

Hiroshi Fujiwara updated his Blog with a couple of sneak peak images of the 2010 Burton Idiom line that he and fellow designer Jeff Staples are working on. The Idiom line has always focused on a minimalistic look while incorporating fabrics that are leading the outerwear market. Idiom originally started off as Japanese only Burton sub brand but now can be found in key snowboard and street wear retailers all over the world.